App Store may not be as profitable as many think, according to report

Although many imagine the App Store a cash cow for Apple, a detailed examination has revealed that the iPhone maker may only have earned between $20 million and $45 million from the store for its first billion downloads — a figure the company is likely more than happy to accept.

App Store

Lightspeed Venture Partners’ Jeremy Liew made the calculation after learning that there’s typically a ratio of 15 to 40 free apps for every one paid example and after discovering an O’Reilly estimate which determines that the mean price for an app is about $2.65.

At the time Apple crossed the billion app mark, this would have resulted in about 25 million to 50 million downloaded paid apps and produced raw revenue of between $70 million to $160 million. But because Apple only takes 30 percent of that revenue for itself, the company has only earned $20 million to $45 million itself. That could be cut in half again if the weighted average is actually at a lower figure such as $1.50, Liew says.

The calculation would have App Store purchases account for an extremely small fraction of Apple’s iPhone revenue to date; if it were put up against Apple’s early 2009 revenue alone, it would represent less than 3 percent.

So Apple isn’t exactly raking in the dough from the App Store as much as many may think, which could partially explain the lateness of payments to providers recently.

Related posts:

  1. Report Data: App Store market worth almost 2.5 billion dollars a year
  2. App Store crosses the 1.5 billion apps downloaded mark
  3. Apple gross profit on iPhone almost 60%? That’s true, according to report

2 Comments to “App Store may not be as profitable as many think, according to report”

  1. on 15 May 2009 at 9:51 pmStone

    I love this seeing as it comes off as a complaint that Apple is making pretty much “FREE” money. LOL yes they have to host and maintain but taking the long hours, blood, swet, and tears would be unconceivable for the quality of apps out there…not to mention the user ideas!!!

  2. on 17 May 2009 at 4:19 ammike tran

    yeah that’s about right for me ,i downloaded 32 free apps from the app store and the only app that i paid for is cro-mag rally which was $1.99