Apple’s App Store, often blasted for being slow and excessively conservative in its approval process, is now apologizing for having approved a game where players kill babies by shaking them to death.

The Baby Shaker app was pulled two days after it was approved this Monday following a barrage of complaints forced Apple to both take the app down and issue an apology, which was reported by CNET.

“This application was deeply offensive and should not have been approved for distribution on the App Store,” the company said. ” When we learned of this mistake, the app was removed immediately. We sincerely apologize for this mistake and thank our customers for bringing this to our attention.”

Sikalosoft, the developer of the Baby Shaker game, was apparently also deluged with complaints, and it has stripped all mention of the title from its own website as well (good move).

Apple has regularly delisted or refused new apps based on profanity, objectionable content, or in some cases, reasons related to licensing agreements or business protection.

Other apps originally barred from the App Store as offensive include a cloud of farting apps which were later allowed back on the platform after developers complained that Apple’s highbrow standards were causing more of a stink than the presence of a few less than perfectly high-brow titles.