

Apple that past weekend began airing new iPhone commercials touting the company’s popular mobile device. The “real world’ commercials feature a monologue delivered by a satisfied user about a specific iPhone feature in front of a black backdrop. Likely drawn from solicited user submissions, the simple testimonial-style commercials began airing all through the US on Sunday afternoon and feature “life changing” stories; the commercials end with the user walking away from the backdrop — which is revealed to be on the side of a street. The backdrop showcases the familiar signature white Apple logo as well as
a closing plug for the Apple’s exclusive US network partner: “Only on AT&T”. Doug touts the iPhone’s different Visual Voice mail feature as “one of the greatest advancements in the history of mankind” in a spot dubbed “Mankind”, while Eliot talks about how easy it is to lookup data on the Web on his iPhone (ultimately allowing him to find the name of his lunch period and saving him from an awkward situation) in “Meredith”. Finally, in “One more thing,” Stephano says the iPhone replaces four different devices–his iPod, smart phone, regular phone, and camera–and is his “lifeline”.
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Posted on Oct 8th, 2007 by in iPhones Talk | No Comments
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