When the world was contemplating a technology beyond the cell phones, Apple inc. launched their much talked about iPhone for the American market in June 2007. If statistics are to be believed it sold 270,000 units in the first 30 hours of transaction, which a phenomenal average of 150 units per minute.

Then was announced the milestone figure of iPhone sales crossing the one million mark in September 2007. Hereafter, Apple reduced the initial iPhone prices of $499-$599 by $200; leading to the doubling of sales for iPhones. Ultimately, at the end of the year, in December 2007, the fiscal fourth quarter of the company was announced with Apple selling 3.75 million iPhones with record revenue and profits of $6.22 billion.

The success of Apple in marketing iPhone sales owes credit to the company’s excellent conceptualization of its logistics milestone. It has very well determined the capability of an excellent supply chain in delivering the huge profits. Thereby, this is definitely how the impact of the iPhone goes beyond business school logistics.

Industry analyst’s stress

on Apple’s great supply chain as a basis for the huge success and profit made from iPhones. Reacting to the Q4 results of iPhones in its six months of business, experts opine that the quality, features and presentation of a product is also responsible largely to boost sales. Even though a great supply chain can create profit-margin products, it takes breakthrough products to build up a good revenue.

The important thing in business of all, leave aside your access to the best supply chain is however, consumer demand. The iPhones are true examples of how Apple Inc. could create a great consumer market for its iPhone (besides its indomitable supply chain); while others contemplating to sell similar devices reached nowhere near Apple’s sales figures.

Last but not the least, what succeeds after all to sell any consumer product, just as Apple did for iPhones is, to give due importance to the product packaging. A consumer after all is interested as to what features and deals the product has to offer in comparison to others. This is what iPhones did.

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