AT&T lodges complaint against Verizon for aggressive advertising against iPhone

In the soon-to-be-dismissed department, AT&T filed a complaint against Verizon for its recent advertising involving the “there’s a map for that” and other iPhone-suggestive taglines in their recent advertising for the Motorola Droid.

AT&T

The complaint wants an injunction against Verizon for showing a map of 3G coverage with blank spaces where AT&T support is supposed to be, as well as monetary damages AT&T claims they suffered as a result of the ad campaign.

It’s silly, to be honest. If the map is accurate, any judge worthy of the title will instantly throw this out as an attempt to quiet competition from pointing out its flaws, which is not ok in any free enterprise system.

Verizon did concede somewhat recently by altering the ads a bit to remove ‘out of touch’ on the map for non-3G coverage areas and adding a tagline that phone and texting are still available outside the 3G areas. Not good enough, says AT&T.

The two companies have fought legal battles before, as Verizon complained about AT&T claiming “America’s most reliable 3G network”, so none of this is a shock to those in the cell provider community.

Posted on Nov 4th, 2009 by Rob Goodchild in iPhone News | 1 Comment

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One Comment to “AT&T lodges complaint against Verizon for aggressive advertising against iPhone”

  1. on 20 Nov 2009 at 2:33 pm1C Harris

    I am a Mac owner, so it would make perfect sense like many to jump from Verizon to AT&T in order to finally own an iphone!….. WRONG. Warning to all that plan a similar fate. Though the battle seems to between what the new Droid offers verses the iphone apps, keyboard etc..
    No one is taking into consideration the service. AT&T has put my communication efforts back to the stone age. Forget the phones, bottom
    line here is service service service and
    Verizon has far better coverage which results in fewer drop calls, and bette
    customer service 24/7 than AT&T hands down. Unfortunately for me
    my new iphone which I will find hard to live without, will now become a paper weight as I convert back to Verizon with my tail between my legs.

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