A Verizon Wireless service-cancellation survey, spotted by BGR (Boy Genius Report), suggests a leading cause for ditching Verizon is the iPhone. But that’s not all it suggests. It could suggest a major coup coming in the iPhone world.

Two of the questions—”What is the primary reason you left?” and “What is the primary reason you chose your new carrier?”—have the iPhone as one of many options. This makes sense, since it’s the hottest phone on the market and Verizon itself is a little short on hot phones (and maybe customers) at the moment.

But a third question asks something more mysterious: “What could Verizon Wireless have offered you to keep you as a customer?” Of the seven suggestions besides “Other,” six were things Verizon could actually give a customer right this minute. The seventh was “The iPhone.” Hmmm.

Is Verizon trying to see how much money they lost by not having an iPhone, or how much money they’ll stand to gain by having one? It’s question we’ll have to wait to see answered, but how will they answer it if that’s the most popular answer? The mystery continues.