Chipotle is a popular Cal-Mexican restaurant chain located mostly in the US. Reports have surfaced that their new app allows me to order a burrito from the comfort of an iPhone.
Chipotle Mobile Ordering builds upon their already substantial online ordering system by allowing iPhone and iPod Touch owners to find locations, customize their orders, save their favorites and pay for everything while on the go anywhere, anytime.
This concept has been tossed around before (most notably by designer Phil Lu with his mockup of what a Starbucks ordering app
On the negative side, it appears that the app has been taken down from the store (temporarily at least). Several users on MacRumors forums claim that the app was extremely buggy, which may or may not be to blame for the sudden disappearance. Hopefully, it will return and be the very first to capitalize on the medium and make orders as simple as tapping a few buttons on your Apple i-Device.
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Great idea! More places should do things like this, it’s so much easier for consumers on their lunch breaks. Think about how much time you would save in line waiting to order your food. Just pick it up and go…brilliant.
I think that this app has great promise. Many food companies already allow you to order food online for pickup or delivery. Why not have the world’s most popular phone have the ability to have a app to order direct. I can’t wait till they get this app back working.