Long-time Media broadcaster Clear Channel is trying to make the leap to the iPhone, according to a recent press release.
The San Antonio-based radio giant launched iheartradio, a free to download application for the iPhone and iPod Touch that will give listeners access to Clear Channel’s 1,100 radio stations, even if they’re scheduled to be added 3-5 stations at a time over the next little while.
The move comes amid what Jim Kerr, vice president for digital development with the Pollack Media Group, calls a
Clear Channel Radio brings its traditional content — well-worn songs and all the commercials in between — to a device already crowded with applications enabling Internet radio listening. Existing applications like FlyCast and RadioTime offer broad selections of terrestrial and Internet radio stations. FlyCast is free, while RadioTime costs $5.99.
Even with all the competition, Kerr thinks it’s not too late for Clear Channel to get into the iPhone app game. We’ll see how this shakes out.
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