Cricinfo, a wholly owned subsidiary of ESPN Inc., the world’s leading multimedia sports Company together with the Plusmo, the leading mobile widget service provider announced the launch of Cricinfo Mobicast, the first full-pledged cricket widget for Apple’s iPhone. This Cricinfo Mobicast will now have access to Cricinfo’s famous ball-by-ball commentary and updates, match and game schedules, summary of all games in progress, news, photos and including podcasts from Tony Greig and Geoffrey Boycott.

“iPhone has already reached iconic status and we are thrilled to be able to offer cricket fans among iPhone users this unique service,” said Anil Nair of Cricinfo.

“It is important for us to be as accessible as possible to a global cricket audience. Our news, scores and features will now be available across all major digital channels and via mobile on all major mobile device platforms.”

“Plusmo makes it possible to deliver personalized rich mobile content experience through mobile widgets,” said Krishna Vedati, CEO of Plusmo. “Cricinfo’s Mobicast service delivers on this promise to die-hard Cricket fans by automatically – and conveniently – pushing the latest cricket updates on the move. Mobicast on iPhone extends our already successful partnership with Cricinfo.”

Point your safari browser to http://ci.plusmo.com to try.