eBay did not get to the top of Internet retailing by mistake. They took what many people thought of a something that could never happen and turned it into a billion dollar industry quicker than anyone though would ever be possible. They continue that innovation by introducing Deals.

Deals is an iPhone app that will give the user direct contact with eBay auctions and their mobile site. While there was a time when people would adjust their plans to get a great deal on something from eBay, the mobile app allows them to travel wherever and whenever and still get access to their auctions.

While eBay users were able to get access via the mobile site, it was not the same as surfing the Internet at home and shopping through all of the deals. This new app is supposed to make the experience more true to form and along with being able to bid, shoppers will see all of the special deals that they would normally get up on their screen at home. We have yet to give this app a try, so it is not possible to give more details yet, but this is one that we had to let you know about.

In the press release for this item, eBay stated that they expect consumers to spend well over a half billion dollars via their mobile phones on eBay over the upcoming year. This number is simply staggering. To get things going, on November 27th, they wills start their own version of the 12 Days of Christmas with the 12 Days of Deals. Retailers everywhere are going to have their eyes on this one because if it is as successful as eBay hints, retailers would be fools not to jump into the mobile market with both feet.