Eye-Fi is a unique and interesting Wi-Fi enabled memory card for digital cameras.

They’re tough to find right now and they’re not cheap from the site (starting at around $80 or so), but now there’s an extra incentive to get them – as the maker of Eye-Fi have announced they’re developing an iPhone application, to be released in the near future.

The app will allow owners of an Eye-Fi card to use their accounts with the iPhone – to upload (wirelessly) photos to a desktop and/or to any of the 25 photo-sharing sites that Eye-Fi directly supports. Sounds extremely cool to me.

This will be a free app, and it’s due to be previewed at Macworld this week – no word yet on an expected release date or pricing, but it’ll sure be interesting to see how this develops.

You can sign up to be informed when it comes out here: http://www.eye.fi/macworld/