As Apple continues to sell iPhones all over the globe, Google is preparing to launch new options for advertisers to target iPhone owners directly.
In meetings with various agencies, Google has presented a new option to show context-sensitive search ads from iPhones. The change, expected to be finished shortly, means advertisers will be able to create an iPhone ad group as part of their regular search campaign, according to agency executives briefed about the modification.
Google had little to say officially about the program, though some inside sources have confirmed that it is being readied.
The move highlights Apple’s growing clout in the mobile ad market, as well as the challenges raised by iPhone for marketers.
For instance, American Airlines could use the new Google option to change a search ad from a phone call to action to click to one driving a phone call to reservations. Or the ad could immediately highlight the airline’s iPhone-optimized site for booking flights. It could provide a whole new gateway to selling services to prospective customers.
Related Posts
-
Google releases update to Google Mobile – Fixes Voice search for OS 3.0
-
RUMOR (Again): Google Phone to reach in 2008
-
American Airlines first to offer iPhone mobile boarding passes
It looks like Apple has released a new iPhone 3.1.3 update for iPhone, iPhone 3G, and iPhone 3GS users.
Google will be releasing their Nexus One aka Google phone today. Will Nexus One be an iPhone killer? The answer is no.
No, the falling Apple logo on the Google hompage doesn't have anything to do with Apple Inc. It is there to celebrate the birthday of Sir Isaac Newton.
As I was browsing Google today I noticed a new logo which Google created to honor Sir Isaac Newton.
For me, the best free iPhone app in the Apple App Store would have to be the Dragon Dictation iPhone app. The Dragon Dictation iPhone app allows you to speak in to your iPhone and have your speech converted to text.
Google is working on a new phone, and it’s called the Nexus One. No, Nexus One is not a code name, it’s the real name of the phone that you see in the picture above.
When the holiday season rolls around, people that rarely have a beverage start throwing down the spiked eggnog like it is water.
The much anticipated debut of the iPhone in South Korea finally took place on Saturday and it was a huge hit.
As has been said here and many other places, one can only imagine that Apple was ready to do battle with the Droid and that they were merely waiting for the release of their competitions top product before finalizing their latest version.