Another new iPhone ad debuted a few days ago — a new entry in the series of iPhone commercials that have dropped the “This is how you enter the App Store” opening. Some readers on various forums have also noted that some of the new ads include a subtle “Sequence shortened” caption that reminds us things may go a bit slower in real life than they do on TV, but since most commercials are 30 seconds, we can understand that.

Shazam

In this particular ad, Shazam was given the special treatment. Shazam is an iPhone




application that can tell you what song is playing on the radio (or other sound source) — just hold your iPhone up to the speaker, and let Shazam give you all the info. It shows off the ease and versatility of the device rather well.

Now that Apple has started featuring the applications in the App Store — including ads featuring Urbanspoon, Loopt and MLB At Bat — it’s easier to get a sense of the range of possibilities on the smartphone. You can view the new commercial by visiting the iPhone ad gallery page here: http://www.apple.com/iphone/gallery/ads/



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