Even Pepsi isn’t immune to PR goofups, such as the tasteless and pointless “Amp Up before you score” app they recently released, which struck a sour note for some users.

That prompted a rather insincere apology from Pepsi, published on Twitter:

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Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback.
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In other words: yeah, yeah, if you don’t like it, don’t download it, more or less.

The app itself: pickup lines that are supposed to work on various types of women. Yep, that’s the whole purpose of the app, and it ignores the rather obvious tip of “don’t glance at your iPhone constantly while trying to pick up women”.

It isn’t that we’re so sensitive, its just curious that a large company like Pepsi would green light a silly, borderline sexist and absurd app like this one with its name on it. We’ll be interested in the uproar increases if it issues an actual apology, not a half-hearted text message that sounds like a 13 year old wrote it.