The App Store is making the news just as much as the iPhone is these days and it is no wonder. iPhone ads are constantly bragging about how many apps are available on the iPhone, but Senior VP of Apple, Phil Schiller, recently did an interview with Business Week (http://www.businessweek.com/technology/content/nov2009/tc20091120_354597.htm) where he hinted that maybe the App store could use a nice trim of the fat.

He reveals that the App Store gets a staggering 10,000 application every week. When you do the math, it is easy to see why so many people are upset about getting denied. There are a lot of people sitting on the sidelines trying to get in on this gravy train. Out of that 10,000, about 1,000 of them are automatically thrown into the can as they are labeled inappropriate. This has actually been the tag that has been put on many of the apps that have made the headlines right here.

The interesting part of the interview revolved around the topic of duplicate content. This was something that was brought up by Verizon fans in that some of the applications are ridiculous in the amount of versions that are available. There are some apps that have several hundred versions of the same thing. After all, how many different ways can there be to see a weather report?

While there was nothing mentioned about capping out certain apps, you would think that it would make sense to do that to protect the integrity of the store and their advertising campaigns. After all, it is hardly professional to advertise over 100,000 apps if you really only have a few thousand different things that they can be applied to. This only gives competitors more ammo to use in attacks to make the point that they may only have 10,000 apps, but they cover more areas than the iPhone does. Has it hit that point yet? Absolutely not, but don’t be surprised if it does.