Sirius XM Radio Inc. is planning to stream its subscription radio service to the iPhone and iPod Touch devices from Apple Inc. in a bold move by a company that almost folded last month.

After narrowly avoiding a filing for bankruptcy protection last month, the nation’s only satellite radio provider wants to step up sales directly to consumers. New car purchases — which had been Sirius’ best source of customers — are way down. It’s a smart strategy to possibly gain new, tech-friendly users.

Sirius XM also said in a call Thursday to discuss its fourth-quarter earnings that it’s ramping up efforts to reach buyers of used cars with factory-installed satellite radios (another move that needed to happen awhile ago, but now they’re finally doing it).

With iPhone streaming, they’re hoping to reach a new breed of customer. Hopefully, it works out…this may be the last grab for this company.