This product may turn out to be a love or hate kind of thing, but personally, I appreciate the fact that they took a whole new approach design-wise to the typical iPhone case. Element Cases is coming out with new “gaming shields” for the iPhone, according to notes on several sites. If you’re trying to make your iPhone look different from the rest, they’ll certainly help do the job.

Marketed towards gamers in terms of vibe, the cases offer impact protection and an easier form design to hold on to, even during raucous games of MotoChaser.

I also like their “Flip-Lid” idea — the front of the case is retained by magnets, and can be “flipped” to the back of the case for storage while you use the iPhone. It’s a neat way to keep the front covered without that awkward “flap” moving around that some cases use.

At $99 US it’s a bit not cheap, but for a custom-built case that adds rugged style to your iPhone, it’s worth checking out. It will definitely make your iPhone stand out in a crowd, and it’s slick and modern. Here’s the site: http://www.elementcase.com/