Don’t concern, Apple: grown-up fans might be mad at you, but the students still love you. That’s the conclusion of market research company SurveyU, who not only asked 1,000 college students whether the $200 price reduction of the iPhone 8GB would manufacture them more likely to buy one in instance for the start of the school year, but whether - for those that had paid $599 - they were mad at Jobs & co.
“Initially, college students were cautious
about the hype surrounding the iPhone - media-savvy Millennials are more circumspect than previous generations, relying on word of mouth reference and direct experience to shape their opinions. College students have seen how the iPhone performs and with that reduction, sales among college students will see a solid bump with an even bigger jump upon the next release” Dan Coates, Co-Founder SurveyU
Original post by Chris Davies
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