Ilium Software are one the long time mobile software publishers, and their blog is considered must reading for those that follow the business side of the mobile industry and has consistently good content on lots of mobile topics in general.

Their Product Manager Marc has a very good post up on whether cheaper really is better – for anyone – in the App Store. I find his post – and his thoughts – interesting because Ilium has been producing mobile software for upwards of 10 years, and they’ve been successful at it across the full range of mobile platforms, so he isn’t some newbie kid whining about prices and why he isn’t a billionaire yet.

Marc is also quick to point out that Ilium is successful on the iPhone OS – so his words are not any sort of bitter whining. Here’s a setup quote from the blog:

“We have mobile device applications for sale ranging from $29.95 to Free, and frankly we’re doing great. The AppStore is no exception. The iPhone and iPod touch have been great platforms for us. I say this because I don’t want what I say below to be taken as “He’s just bitter because he didn’t succeed.” We have succeeded, and we’re pretty dang happy with how things are going.”

He points out that the overnight success stories are exceptions, not the rule, and that cheap prices usually mean few updates, with the smaller devs anyway.

Full Blog post is here: http://blog.iliumsoft.com/2009/03/19/appstore-prices-is-cheaper-really-better/