Were the ASA right to ban Apple’s iPhone Add?
Because of over-hyping the features, an iPhone ad was banned by UK watchdogs
iPhone, the iconic handset from Apple Inc. with touch screen features is probably not as smart as the company claims. The UK advertising watchdogs banned an iPhone TV advertisement because it has over-hyped the internet capabilities of the device.
Two complaints to the Advertising Standards Authority noted that the advert said “all the parts of the internet are on the iPhone”.
The ASA said the advert “gave a misleading impression of the internet capabilities of the iPhone”. It must therefore not be aired again in its current form, it said.
“Because the iPhone doesn’t support Flash or Java, you couldn’t really see the internet in its full glory,” said Olivia Campbell, a spokesperson for the ASA.
“They made a very general claim that you can see the internet in its entirety, and actually that’s not quite true – so we’ve upheld.”
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Skype for iPad supports video calling and will be released very soon.
In fact Java and Adobe Flash that are not supported on the iPhone are also NOT part of the HTTP Web _standards_ (as defined by the World Wide Web Consortium [W3C]) but are widely used on the Internet among other proprietary add-ons (as plug-ins). The UK Advertising Standards Authority is probably not savvy enough to know or to care to sort this out, and — oddly but typically — had banned an ad of the first-generation iPhone that is no longer aired. This is the stuff that makes headlines in our world of boneheads.
cheers!
yeah i agree
they should have done something about the current add that claims the new iphone can push email and other email related stuff
its like claiming only the new iphone can do it – its not clear that the old iphone can also do it and therefore there is no need to upgrade.